100 Years of Nivea

nivea015 May 2011, Milan

An evocative video installation to celebrate an important anniversary of this famous brand at Spazio Metropol: 22 circular screens with projections of images that recount the history of Nivea in multiple media, immersing the viewer in a multisensory, 3-dimensional experience.

The images and animations projected on the screens reinterpret the iconography of Nivea from the 1930s to our own day.

The evening of the inauguration saw the participation of many guests from the worlds of sport and fashion, with a special appearance by the singer Rihanna, international spokesperson for Nivea for the centennial celebrations.

We contributed to the success of this important anniversary by handling all aspects of the video projections, graphic direction, light, sound and rigging system.


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